Jerome Robinson, right, visits with his assistant to make sure everything is in order for the coming night’s performance during the PBR National Finals in Las Vegas in early November. Robinson has served as arena director for the PBR since its inception 25 years ago. (Johnson Publilcations photo)
Robinson qualified for the PRCA National Finals in bull riding 11 out of 12 years. Here, he is shown atop J27 Alvin at the 1973 National Finals Rodeo in Oklahoma City. (Photo courtesy of Jerry Gustafson, Gustafson Photo)
Robinson’s life-long career revolves around bull riding
It takes a rare breed of athlete who knowing and willingly jumps on the back of a mean 2,000-lb. bull for an eight-second battle between man and bucking beast to prove whose better.
Professional bull rider Jerome Robinson, who grew up along the railroad tracks in Brandon, rose up to become one of the best bull riders in the world during his legendary riding career.
He built a life-long career in the business going from rider to promoter and producer.
After 10 years of producing his own bull ridings and rodeos around the world, Robinson began producing bull ridings for the PBR (Professional Bull Riders association).
Twenty five years later, the PBR still looks to Robinson to produce their shows across the country.
In early November, Robinson joined the PBR in celebrating their 25th National Finals, which is now held annually in Las Vegas.
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