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Honestly, this tourism campaign may work

I really like Nebraska Tourism’s new advertising campaign, self-deprecating humor and all. Given time, it will reach the right audience and should produce results that are more than nice.
Nebraska. Honestly, it’s not for everyone.
You’ve likely seen the pictures. A couple jumping from rock to rock at Toadstool Geological Park in the northwest Panhandle with the reference to Nebraska being flat. The dusty plains reference to the young kid walking along the lush green above a waterfall.
Then, there’s my very favorite (so far). Six young women floating on a Sandhills river in a stock tank. Kudos to the copywriters who crafted: “In Nebraska, we believe that only boring people get bored. So we invent our own fun.”
“Like when we realized that a livestock tank would float and thought, it’s a boat. Soon, tanking became the preferred method of meandering down our slow-moving rivers.”
“It might not be everybody’s cup of tea, but if it sounds as good to you as it does to us, go to And welcome aboard.”
The pitch may strike you as a little odd, itself, or even a little risky, says Nebraska Tourism Director John Ricks.  With research showing Nebraska so low on American travelers’ radar, maybe a little self-deprecating humor is worth a try.

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