Here is the new bank sign that now greets customers at the former First Bank & Trust Company in Imperial with more locations in Nebraska and Colorado. The name change took effect Tuesday this week. (Courtesy photo)
First Bank & Trust changes name to Waypoint Bank
Family-owned, community-oriented First Bank & Trust Company has announced a name change to Waypoint Bank, which become effective Tuesday this week.
The rebranding brings name consistency to all seven locations including five Nebraska branches in Imperial, Cozad, Cambridge, Clay Center and Eustis, say bank officials.
The bank also operates one location in Colorado Springs, Colo. (known as Mountain View Bank) and a loan production office in Loveland, Colo. (using the name Waypoint Bank).
In conjunction with the bank, the name of First Financial Services also changed to Waypoint Financial.
“While our name is changing, everything else is staying the same,” said Cozad-based Director, Al Svajgr.
“You will still find the same employees and community focus as well as the great products and services we’re known for,” he said.
“There are many benefits to having one name for all of the bank locations, such as avoiding customer confusion. Our ultimate goal is to provide a focused banking experience designed for our customers,” said President/CEO Kirk Riley.
In Imperial, the new signage for the bank at 348 Broadway was scheduled to go up over the weekend.
Matthew Musgrove, Imperial branch manager, said local customers will see no change in the staffing here and all the day-to-day operations will be the same.
According to bank officials, the new name was inspired by the definition of waypoint—the chosen point one wants to find and arrive at with precision.
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