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Kristin and Kurt Schueler of Lamar have their own natural, homemade body and home care line called Schueler Body Care. Pictured are the Schuelers with a few of their homemade soaps and gift baskets, including some with a Valentine’s Day theme. (Johnson Publications photo)

Couple’s business offers customized body care products

    Kristin and Kurt Schueler of Lamar started a customized body care business out of their home about four years ago.
    Schueler Body Care was the result of a personal need when she moved here from Virginia, said Kristin.
    “Living on the east coast, the weather was very humid and easier on the skin. When I moved here, the winters were cold and dry, and I couldn’t find adequate products for dry skin and lips,” she said.
    Kristin is a math teacher at Chase County Schools for grades 11-12. She also has a degree in bio-medical engineering.
    She said after moving to this area, her skin became very dry and her lips would crack easily due to the dryer air.
    She began hearing from other people about their various skin afflictions, as well.
    She decided to address issues of dry skin and lips, allergic reactions and other skin maladies by putting her knowledge to use and started creating products that could remedy these problems.
    Kristin first began working on a formula to help dry lips, she said.
    Once successful at that, she went on to create a face balm, soaps, bath salts, lotions and lavender balms to aid in sleep and open nasal passages, just to name a few products in their line.
    She explained that everything she formulates is made with pure essential oils, and aromatherapy is the basis for many of their products.
    Kurt said their line of products are made using a variety of scents.
    “Every product is all natural, mostly organic and locally made,” he added.
    He explained that they have been marketing their line of products primarily by participating at craft shows, fairs and word of mouth.
    The Natural Nutrition House in North Platte and The General Store in Madrid carry their products on site.
    The business is growing and they have a good following for several of their products, he added.
    “We are working on building a website to advertise our business, and we hope to have it up and running in the near future,” he said.
    The Schuelers have divided up business responsibilities, Kurt explained.
    “I am in charge of distribution, accounting and marketing. And Kristin takes care of formulation and production since she’s the brains of the operation,” he smiled.
 

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