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New Harchelroad dealership taking shape PDF Print E-mail

By Russ Pankonin
The Imperial Republican

Harchelroad Motors’ new dealership building at 600 East Hwy. 6 started to take shape last week when the steel sidewalls and roof went up.
Construction of the new dealership facility brings the company full circle after an October 2009 fire. The fire destroyed the five buildings that made up the dealership, repair shop and body shop located on south Broadway in Imperial.
In 2013, Harchelroad Motors completed a new collision and restoration facility about a block east of the new dealership location.
When the dealership building is complete, it will provide a new home for the operation. Since the fire, the business has operated in a storage building  on Broadway across the street west from the dealership.
The building was upgraded with an office area, parts and service counters and service bays.  
After completion of the new dealership, that building will be used as a Corvette showroom and space for sports cars and restoration.  
Project started last fall
The new project got underway last fall when the steel building on the site was removed. The building formerly housed Curly Olney’s and most recently served as a warehouse for Luhrs Certified Seed and Conditioning.
Dirt work and pouring of footings followed, awaiting the steel to arrive.
The new 29,000 square-foot building will include 22 service bays, an inside drive-through car wash with driers, a large parts area and an enlarged office and showroom, according to Mark Benjamin, president and CEO of BD Construction of Kearney.
The building will also include two quick lube oil changing bays, a full alignment machine and drive-through diagnostics machine.
Space outside the building will include stalls for 175 new and used vehicles.
BD Construction is contractor for the project. They are the same company that built the Harchelroad collision and restoration center.
That’s the reason they chose BD again, dealer Sid Harchelroad said.
“We appreciated the quality work BD Construction did on our collision center, which is why we chose the company for this building, too,” he said.
Harchelroad said they decided to add 6,000 square feet after the initial design, bringing the building to 29,000 square feet.
As a result, he said the project was delayed some.
Construction of the new dealership is still expected to be complete this summer.
The completion of the new building will coincide with the 80th anniversary of Harchelroad Motors. The company also operates the original dealership, which began in Wauneta.


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